When it comes to launching a successful wildlife campaign in Canada, it is essential to identify the objectives of the campaign and the target audience. This will help to ensure that the campaign is effective and reaches the right people. For example, if the goal is to reduce downtime, then specific areas such as community centers, stadiums, libraries, hospitals, schools, ferry crossings and passenger pick-up areas should be targeted. Additionally, if there is a particular group that the organization has a strong interest in working with, such as parents from local schools, then this should be taken into account when setting the objectives of the campaign. The Endangered Species Act was passed in Canada to help prevent the disappearance of wildlife species and ensure their recovery.
This was followed by the establishment of the Scott Islands National Marine Wildlife Area as the first National Marine Wildlife Area under Canada's Wildlife Act. In recognition of the Department of Environment's growing responsibilities to protect nature, Wildlife Service Canada became its own branch. In order to further protect wildlife in Canada, initiatives such as the Endangered Wildlife Recovery (RENEW) were launched. This was supported by Canada's Council of Wildlife Ministers and allowed for the establishment and management of national wildlife areas. The Canadian Wildlife Act was also passed which enabled the creation, management and protection of national wildlife areas.
Furthermore, a Federal Advisory Board on Wildlife Protection and a Wildlife Division were created as part of the National Parks Subdivision. Sheryl, who had a degree in Wildlife Biology, joined IFAW as a researcher and focused on issues related to commercial seal hunting in Canada, interactions between marine mammals and fishing, and conservation and sustainable use of wildlife. She now oversees IFAW wildlife campaigns in Canada and works to identify and promote positive solutions that help wildlife and people to coexist. The Committee on the Status of Canada's Endangered Wildlife was created to provide independent advice to the Minister of Environment on endangered species. Additionally, wildlife vignettes were created in the 1960s as a pioneering effort to use television to interest people in wildlife conservation. In conclusion, there are many ways that technology can be used to reach target audiences in Canadian wildlife campaigns. By setting specific objectives for the campaign and identifying the target audience or locations, it is possible to increase its effectiveness.
Initiatives such as RENEW have been launched to help protect wildlife in Canada while Sheryl works with IFAW to identify positive solutions that help both wildlife and people. Finally, television has been used as an effective tool for raising awareness about wildlife conservation.